Ellen Bristol - Performance Management Nut, Metrics Geek and All-Around Provocateur



The Leaky Bucket Assessments

paint_bucket-leaky1-resized-600The Leaky Bucket Assessment for Effective Fundraising.  Ground-breaking research on the productivity of the development staff, for nonprofit organizations.. See where your fundraising springs a leak!

The Leaky Bucket Assessment for Sales-Force Productivity. Assess the effectiveness of your sales operation. For social enterprises and corporate sales teams.  Is your pipeline leaking all over your bottom line?

The SMART Way Methodologies


Fundraising the SMART Way. Get right at the heart of how you raise money for your nonprofit, and improve results continuously! For nonprofits and NGO's of all sizes and sectors.

Selling the SMART Way. Improve visibility and accountability along with results. For social enterprises and corporate sales teams.

Team BSG

bigO-logoWe're grateful to have the collaboration and participation of top-notch talent in nonprofit management, development, strategec planning, video production and technology. Meet them here.

Fundraising the SMART Way: Predictable, Consistent Income Growth for Your Charity

Winner, CausePlanet'sTop Choice Award 2014, includes Companion Website.Cover_FSW-resized-600


Find out why we need a fundraising revolution. Using data from the Leaky Bucket, Ellen challenges nonprofit professionals to step up the way we manage fundraising, not the way we do it. Pick up your copy here.



Ticomix, a major CRM provider, has partnered with us to promote CRM 360, using CRM to gain 360 degrees of client/donor acquisition, retention, and engagement. We're their productivity experts.

 TwoParrot_logoTwo Parrot Productions, our video production partner,  creates compelling mini-documentaries for nonprofits and NGO's around the world, with a special place in their hearts for Nepal. We bring fundraising science to their brilliant video marketing chops. 


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