Founder and President

 Ellen Bristol

Ellen is the founder of BSG, designer of the SMART Way methodology, developer of the Leaky Bucket assessment and designer of SMART Way Analytics, a software app for donor-management platforms. She wants to improve the sustainability and financial health of the whole nonprofit sector by focusing on improved management disciplines. She launched BSG after a 20+year career in information technology sales. She develops our consulting solutions, handles the research, keeps clients happy, maintains quality, manages marketing, and forges business relationships with technology companies, consulting firms, foundations and others. She is the geek-in-chief on all issues related to performance management, fundraising effectiveness, and building the capacity to generate revenue. 

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SMART Way Certified Consultant

 Catherine Marshall

Catherine is the founder CapBuilders, a consultancy devoted to community building. An expert in learning clusters, she was inspired to join our team after learning about the SMART Way Shared Program and seeing how effectively the model could improve fundraising results for smaller nonprofits.She has a wide, varied background in nonprofits, community building, and social entrepreneurship. Catherine is the author of Field Building: Your Blueprint for Creating an Effective and Powerful Social Movement. Located in Northern California, Catherine loves to travel so we get to send her all over the place.

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SMART Way Certified Consultant

 David McGoy

David, CFRE, started his nonprofit career as a grant writer in 1991 and has since evolved into an effective fundraising strategist and management consultant. As the founder of ASSIST Consulting, he specializes in building and strengthening the development departments of small and mid-sized organizations.  Dave first drank the SMART Way “Kool-Aid” in March, 2015, and, after implementing the program at a national nonprofit, he eagerly joined our team to bring the methodology to the nonprofit community of Greater New York City. And we can lure him to other locations if we ask really nice.

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SMART Way Certified Consultant

 Cory Sparks

Cory heads up the Louisiana Association of Nonprofit Organizations (LANO) Institute for Nonprofit Effectiveness., based in New Orleans, where the nonprofit community is still dealing with the aftermath of Hurricane Katrina. Cory was already a fan after reading Ellen's book Fundraising the SMART Way, and wanted to bring the model to his constituents in Louisiana, both in and out of the Big Easy. 

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Senior SMART Way Consultant

 Linda Lysakowski

Linda, ACFRE, is a distinguished fundraising consultant, with forty years of experienced in the field. In addition to her SMART Way certification, Linda also new clients, and forges relationships with new facilitators. Linda has an impeccable reputation in the nonprofit sector, having written more than a dozen books on fundraising. She is a master trainer for the Association of Fundraising Professionals and holds awards too numerous to mention. She and Ellen co-authored The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It!

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Beth Hershenhart
SMART Way Certified Consultant

 Beth Hershenhart

Beth ifounded Innovative Resources Group, a full- capacity building consulting practice for nonprofit organizations and institutions, in 1991. She pioneered  her trademarked Strategic Action Process™ to refine traditional strategic planning, fiscal forecasting and philanthropic investment approaches, resulting in better and faster results for the firm’s clients. The process works  effectively forarts and cultural organizations, community health centers, cathedrals, land trusts, museums, historic sites, public libraries, universities, public broadcasting and public policy research centers and others.  Beth’s Strategic Action Process™ maps effectively to Fundraising the SMART Way™, helping our clients embrace change and improve their results.

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Senior Strategic Planning Consultant

 Dr. Rebecca Staton-Reinstein

Rebecca, president of Advantage Leadership is the author of four books on strategic planning. She and Ellen have co-consulted since1995 and recently co-authored Success Planning for Nonprofits: Evidence-Based Strategic Planning, the long-awaited nonprofit version of her perennial favorite Success Planning: A How-To Guide to Strategic Planning. The new book is scheduled for release in Q1 2017. Rebecca holds a doctorate in organizational psychology and is an international expert in business process management, design, and improvement, fields which have contributed mightily to our joint work in strategic planning and to the development of the SMART Way methodologies. Rebecca is also certified as a facilitator of both Fundraising the SMART Way and Selling the SMART Way, but frankly, she's a lot more interested in strategic planning, teambuilding, executive development, and leadership.

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SMART Way Certified Consultant

 Helen Arnold

Helen, CFRE, president of Arnold Olson Associates, is a long-time expert in fundraising of all genres. She has decades of experience as a nonprofit professional, consultant and educator. Helen is also a principal at Clearly Compliant, a company providing third-party state registration services for nonprofits and fundraising consultants. She is an AFP Master Trainer, teaches CFRE certification courses, holds a Certificate in Nonprofit Management from Iowa State, and is on the faculty at the University of Nevada-Las Vegas. Fortunately for us, she fell in love with Fundraising the SMART Way and joined the team.

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