Productivity Tools for Your Sales Force.

COMPANY OVERVIEW
About Bristol Strategy Group

Bristol Strategy Group grew out of the vision of our founder and president, Ellen Bristol. After a 20-year career in corporate sales, Ellen came to believe that conventional selling models were insufficient to meet the demands and potential of contemporary enterprises. Her primary insight was that sales is a strategic function historically managed as a tactical one.

This insight led to the development of a methodological approach to the business-development function that stems from formal process disciplines, going back to the quality-management work of Deming and Juran, and forward to the utilization of Six-Sigma-style process analysis.

Starting in 1995, we embarked on an initiative to re-define the sales process, based on original research and client partnerships, that has resulted in our flagship sales architecture Selling the SMART Way® and its variants Selling the SMART Way® for Lawyers and Fundraising the SMART Way®.

The SMART Way model is industry-neutral, which means that it applies to virtually any sales organization meeting these conditions:

• Where the sale is business to business
• Where the sale is a complex solution with a longer sales cycle
• Where major account relationships are critical to the success of the enterprise
• Where long-term customer retention is a core strategy, and
• Where there is a need and desire to keep the turnover of sales talent at a minimum

Call BSG at 305-935-6676 or email to find out more about Selling the SMART Way for your business.