FUNDRAISING DOWN THE DRAIN: The Leaky Bucket Study of Effective Fundraising 2014
Fundraising Down the Drain 2014 was our first-ever benchmarking study based on the Leaky Bucket Assessment for Effective Fundraising, free to all at no charge. Nonprofit leadership, this information is important for you to know!
We've gathered hard data about the productivity of the fundraising shop since April 2011, and the findings are shocking. Here's what you'll learn:
- Why donor retention is so terrible overall - and what you can do about it
- What managers and leaders FAIL to do to improve fundraising performance - and how they can start fixing the challenges
- How scarce and precious are the hours available to raise money for charity