The Leaky Bucket Nonprofit Blog

To Find Donors, Stop Looking

Posted by Ellen Bristol on Fri, Oct 04, 2013 @ 11:43 AM

Have you ever asked yourself "where can I find donors?" Many nonprofit executives tell me they don’t know how to “find” donors. The "finding" problem keeps them awake at night. They worry about it, their boards worry about it, their staff worries about it. Eventually, all that worrying can produce desperation moves such as foregoing the executive director's salary or health benefits, sending out un-researched grant applications in bulk, or throwing yet another event.

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Tags: fund development plan, fundraising, fundraisers, performance metrics, inbound marketing for nonprofits, Ellen Bristol, Bristol Strategy Group

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