The Leaky Bucket Nonprofit Blog

Fundraising the SMART Way: Using Social Media Right, Part 3

Posted by Ellen Bristol on Mon, Jun 25, 2012 @ 01:27 PM

This is the last in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel.  In Part 2, Ken explores some of the effectives ways your use of Social Media helps to manage successful fundraising performance.

8.  Does Your Social Media Campaign Go to Disney World?

People go on vacation and they get sick. When this happens, does your social media output stop? Make sure there is a structure in place to ensure new content is created and distributed. 

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Tags: fund development process, Fundraising fundraisers, nonprofit entrepreneursfundraising practices, manage fundraising performance, effective fundraising, social media for nonprofits, Facebook for nonprofits, Twitter for nonprofits, LinkedIn for nonprofits

Fundraising the SMART Way: Using Social Media Right, Part 2

Posted by Ellen Bristol on Mon, Jun 18, 2012 @ 10:08 AM

This is the second in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel.  In Part 2, Ken explores some of the ways your nonprofit's strategic use of Social Media helps to manage successful fundraising performance.

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Tags: fund development process, fundraising, nonprofit entrepreneursfundraising practices, fundraising is everybody's job, manage fundraising performance, effective fundraising, social media for nonprofits

Nonprofit Fundraising: Donors Are Your Investors

Posted by Ellen Bristol on Tue, Apr 10, 2012 @ 10:06 AM

Let’s talk about entrepreneurship for a minute.  Nonprofits are a lot like those new-business ventures that get money from investors.  Your fundraising practices have to attract the right charitable investors (donors), just like some entrepreneurs have to find the right investors.  In both cases, the "investors" should understand what you're trying to accomplish, and that your "solutions" are going to have a positive impact in the market.  The for-profit ventures have to answer to their investors, just like your nonprofit has to answer to its donors.  Neither type of business can thrive unless it has the right financial backing, but with it, both will do a better job delivering on their promise.  And in both case the “investors” want to see the business in question make a difference.

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Tags: donor, charitable investment, Fundraising fundraisers, nonprofit entrepreneursfundraising practices

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