The Leaky Bucket Nonprofit Blog

Why Social Media is a Game Changer for Nonprofits in 2016

Posted by Ellen Bristol on Tue, Jul 12, 2016 @ 11:43 AM

What's the biggest secret weapon to give you fantastic fundraising results? Can ya guess?

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Tags: social media for nonprofits, fundraising productivity

Fundraising the SMART Way: Using Social Media Right, Part 3

Posted by Ellen Bristol on Mon, Jun 25, 2012 @ 01:27 PM

This is the last in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel.  In Part 2, Ken explores some of the effectives ways your use of Social Media helps to manage successful fundraising performance.

8.  Does Your Social Media Campaign Go to Disney World?

People go on vacation and they get sick. When this happens, does your social media output stop? Make sure there is a structure in place to ensure new content is created and distributed. 

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Tags: effective fundraising, fund development process, Fundraising fundraisers, nonprofit entrepreneursfundraising practices, manage fundraising performance, social media for nonprofits, Facebook for nonprofits, Twitter for nonprofits, LinkedIn for nonprofits

Fundraising the SMART Way: Using Social Media Right, Part 2

Posted by Ellen Bristol on Mon, Jun 18, 2012 @ 10:08 AM

This is the second in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel.  In Part 2, Ken explores some of the ways your nonprofit's strategic use of Social Media helps to manage successful fundraising performance.

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Tags: fundraising, effective fundraising, fund development process, nonprofit entrepreneursfundraising practices, manage fundraising performance, social media for nonprofits, fundraising is everybody's job

Fundraising the SMART Way: Using Social Media Right, Part 1

Posted by Ellen Bristol on Mon, Jun 11, 2012 @ 12:51 PM

I usually focus on how nonprofits can manage and improve their fundraising performance, emphasizing strategic management, metrics, benchmarks and processes.  Why?  Because too many nonprofits ignore the strategic stuff and focus on tactics.  And when they do, fundraising suffers. Social media seems like a tactical issue, but when you look at it strategically, it can boost your fundraising performance in meaningful ways.  So I was ecstatic when Ken Okel agreed to write a series of guest posts for us.  Ken is a master of social-media strategy for nonprofits.  Here's the first of three articles.

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Tags: effective fundraising, manage fundraising performance, social media for nonprofits

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