STEP 2: BUILD

SMART-Way-Fundraising-identity TLT edit.pngBuild the Tools and Methods for GREAT Results with Fundraising the SMART Way™

Plug the leaks in your development effort! Build your ideal-donor profiles, key performance indicators, opportunity-management tools and easy-to-manage tracking methods now. Click on the blue links to see Fundraising the SMART Way's key components in action. 

Learn how to:

  • STOP wasting time on prospects who aren't good enough for you.

  • START knowing which funders ARE. Build your SMART Way™ Prospect Scorecards, ideal-funder profiles including motivations for giving.

  • STOP the tactical frenzy, running from activity to activity, but never quite reaching targets.

  • START using Donor Moves: key performance indicators to track progress of all funding opportunities. You'll always know what to do next!

  • STOP worrying about total income; trailing indicators don't reveal efficiency or effectiveness.

  • START using SMART Way™ Pipeline Management, to focus on the beginning and middle of the process. Know what's happening upstream, so you can fix problems early!

In Step 2, you'll build an evidence-based fundraising "infrastructure" so all fundraising efforts - major gifts, capital campaigns, grantseeking, and corporate giving - are visible and accountable.

You've BUILT your revolution - it's time to GROW!

GROW with Implementation Support - It Comes with Your SMART Way Project

Here's what clients say about Fundraising the SMART Way: