Welcome to SMART Tips for September 2004, the Bristol Strategy Group newsletter. This month we concentrate on our newest program, The Five Myths that Slow Down Sales, tips on selling strategy that will power up your sales team, and help them work less to earn more.
The Five Myths that Slow Down Sales and How to Avoid Them
What’s wrong with the sales department? How come, after years of training, studying, applying snazzy new technology, begging, pleading and flogging the crew, Sales is still such a challenge? We decided to look into this perplexing problem. And here’s what we discovered: If you don’t know what “wrong” is, you can’t get it right!
While researching our powerful methodology Selling the SMART Way®, we uncovered five common time-wasting practices that slow down sales, and drain profit and energy. You could be making these mistakes right now and not even know it!
Myth #1: Everybody Is Our Customer
Myth #2: Every Sale Is A Good Sale
Myth #3: Never Take NO For An Answer
Myth #4: There’s Always More Time To Sell.
Myth #5: Sales People Pay For Themselves.o:p>
Find out what makes these statements “myths” and learn how you can replace them with more effective practices. Our new Myth-Busters Power Pack makes it happen.
The Myth-Busters Power Pack: Our newest package includes an audio book, a downloadable e-book, and a copy of the article that started it all. Make your selling more strategic, more efficient, more productive and more powerful by identifying the Five Myths in your sales organization and replacing them with the Five Best Practices. Buy the whole package for only $25.95, half off the price if you bought them separately.
The Five Myths Audio Book
This 40-minute CD describes the Five Myths, the Five Myth-Busters and the Five Best Practices. Ellen explains the issues using powerful, real-world examples and illustrations. Available separately for $29.95.
The Myth-Busters Handbook
Download the Myth-Busters Handbook, a 22-page e-book containing simple exercises, practical techniques and methods that you can use immediately to identify the Five Myths that may be active in your selling situation. Replace them with effective Best Practices that will help you regain valuable selling time, and invest it more wisely to achieve a higher ROS – Return on Sales. Available separately for $14.95.
The Article
Get your own free copy of the article that started the whole Myths program,“5 Easy Ways to Ruin Sales Performance,” published in Opportunity World Magazine, July-August 2004.
The Myth-Busters Power Pack is available on our website for a special package price of only $25.95, half off the regular price ($45) if you bought the items separately.
For Your Next Sales Meeting...
Start busting your own sales myths by examining the ways you and your sales team use their selling time today. and follow the directions. Visit our website's Sales Resources section and download the template "Use of Selling TIme." This exercise is a sample of the Myth-Busters Handbook. Complete the exercises in this template at your next sales meeting, and provoke a very interesting discussion.
Sales Training for Nonprofits
Bristol Strategy Group now provides services to the nonprofit sector. Fundraising, the nonprofit equivalent of the sales effort, is an ongoing challenge for all nonprofit organizations. And just like for-profit selling, the nonprofit fundraising team benefits from an orderly, systematic, and strategic approach to raising revenues. Visit our websitet for information on our newest SMART Way program "Selling the SMART Way for Nonprofits" and to learn more about our other nonprofit consulting services.
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