Fundraising the SMART Way™: The Science that Makes The Art of Fundraising Possible.

Finally - A Way to Manage Development for Continuous Improvement!

Fundraising the SMART Way™ solves the stubborn challenges that prevail in development organizations:

• Which donors, grant-makers or corporate partners are right for us - and how do we know? 
• Do our fundraising efforts produce consistent, predictable income?
• How well engaged is our governing board in the fundraising process?
• What does it take to manage and motivate our development staff, contractors and volunteers?
• How can we be sure they are raising the optimum levels of gifts and grants?

When you adopt Fundraising the SMART Way, you build a truly sustainable fund development organization.  So you will produce consistent, predictable income growth.

Much More Than Training - An Innovative Way to Manage Performance
When you're Fundraising the SMART Way™, you have significantly more control over the way your team's development time, effort and costs are invested.  You and your team will collaborate on creating ideal funder profiles that take the guesswork out of prospecting, define key performance indicators to measure the productivity of the efforts, and select success measures, performance objectives, and the rules, guidelines and reporting methods that drive success. 

Fundraising the SMART Way: Components

• The Workshop:  an intensive workshop where agency leadership and development team collaborate to define the benchmarks, success measures and performance targets that are appropriate for YOUR organization. 
• SMART Way Prospect Scorecard 2.0:  the intelligent benchmarking and opportunity management tool that's unique to your organization. Ranks your prospects based on their potential for long-term value to the agency, and tracks opportunities.
• Implementation Support:  we help you validate and refine your SMART Way benchmarks and indicators,  and then assist you in adopting the new methods and improving results, for three months, six months or longer, depending on your preference and budget.
• Fractional Development Coaching:  need to improve your consistency?  Unsure how to manage the effort for best results? Let us act as your development coach.  We will help you establish your SMART Way Scorecards and key performance indicators for a modest fee, then manage continuous improvement on a weekly, bi-weekly or monthly basis.