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 Fundraising the SMART Way®
Nonprofit organizations need to improve their productivity too. We developed a nonprofit version of the SMART Way method to manage the fund development process, continually raising the right kind of income and lowering the costs of that effort through our systematic approach.
Fundraising the SMART Way® is BSG’s solution for nonprofit institutions. Fundraising the SMART Way® drives consistent, predictable growth in total gifts for your nonprofit institution, while maintaining or even lowering costs associated with the development effort. Whether your funding strategy depends on grants, corporate sponsorships, or major gifts, Fundraising the SMART Way® will help you:
- Raise more money - from more, and more diverse - sources
- Concentrate on prospects with the best potential for high lifetime value to your agency
- Lessen the administrative burden associated with fundraising
- Engage the board in philanthropy more easily and more effectively
Competition for philanthropic dollars has never been more intense. Ensure that your development team is up to the challenge. With Fundraising the SMART Way®, you and your team will know:
- Which prospects justify their effort, and which do not
- What motivates your best prospects, donors and funders to give to you
- How to improve results - even in this economy - and still avoid burn-out
Fundraising the SMART Way® adds a little science to the art of fundraising, so you can continuously improve productivity and yield. Major components include:
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SMART Way® Workshops |
SMART Way® Software |
SMART Way® Coaching |
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Workshops scaled and price to fit the size of your team and your budget. Learn methodology basics. Craft your agency's unique benchmarks, profiles, metrics and performance management tools.
Outcomes: A documented fund development plan, strategy and process. |
SMART Way® Scorecard: find out in seconds if the prospective funder is worth your time and effort.
SMART Way® Gameplan: pipeline management and forecasting tools to track performance, know when you're on track and when you're off.
SMART Way® Alerts: Actionable information when you need it, sent direct to your mobile device or inbox. |
Coaching: Regular team or management sessions to lock in the learning, build good habits, and transform fund development for the better |
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