Productivity Tools for Your Sales Force.

Fundraising the SMART Way™
 
Fundraising the SMART Way™ is BSG’s solution for nonprofit institutions. Fundraising the SMART Way™ drives sustainable, predictable growth in total gifts and grants for your nonprofit institution, while maintaining, even lowering costs associated with the development effort.  Fundraising the SMART Way™ demystifies the fundraising effort by clarifying the development process, providing transparency and accountability on progress, and simplifying donor and funder acquisition, retention and enhancement.  Gain significant increases in income with the SMART Way approach, whether your institution has been raising income through major philanthropy for years, or is a start-up developing its first grants.

Fundraising the SMART Way for Major Gift Work:

• Invest the scarce and precious resources of your Major Gift Officers in donor prospects with the highest potential for long-term value
• Measure and manage MGO performance based on rational metrics
• Assist MGO's, senior management, and peer solicitors to get the most out of donor and gift acquisition, donor retention and stewardship

Fundraising the SMART Way for Grants-Based and Corporate Partner Development:

• Clarify the characteristics of grant-making organizations, corporate sponsors and others most likely to provide income to your agency, based on your mission and reputation
• Establish clear guidelines for building your portfolio of funding sources
• Diversify funding sources for maximum sustainability; move away from the old problem of "too many eggs, too few baskets."
• Set up and use simple tools and reports that provide insights for continuous improvement.

Whether your funding strategy depends on grants, corporate sponsorships, or major gifts, Fundraising the SMART Way® will help you:

• Raise more money - from more, and more diverse - sources
• Concentrate on prospects with the best potential for high lifetime value to your agency
• Lessen the administrative burden associated with fundraising
• Engage the board in philanthropy more easily and more effectively

Competition for philanthropic dollars has never been more intense. We can help you get more income, with less effort, than you are probably able to manage today.