How much is your fundraising time really worth? It's probably a lot more than you think!
Fundraising time is scarce and precious. Every time you invest an hour in fundraising activities, you put a certain amount of income "at risk." You risk LOSING as much - or more - than you'll gain. Find out how much YOUR time is worth by downloading our free Opportunity Risk Calculator.
The cost of bringing in new funding sources is referred to as "opportunity cost." We prefer to use the term "opportunity risk" because time invested in unqualified donor prospects, or wasted in unproductive fundraising activities, may cause a loss of that potential income. Knowing your Opportunity Risk Factor will keep you and your team focused on productivity - on cultivating donors, grantmakers and corporate sponsors with the highest potential for long-term support - while they invest correspondingly less time and energy on those with low potential.
When you know your Opportunity Risk Factor, you'll be more productive.