Ellen Bristol calls herself a "nut for metrics and a performance-management geek." After graduating from a long sales career in corporate America, Ellen began to consult with nonprofit organizations, and in the process discovered a lack of attention to managing the productivity of the fundraising effort. Her Leaky Bucket Assessment for Effective Fundraising, an online method for evaluating staff fundraising productivity, now boasts more than 1300 responses, proves her suspicions - global averages show troublesome results.
To tackle the problem and improve nonprofit and NGO survivability, Ellen champions the use of strategic, sales-like disciplines to improve fundraising performance. Her most recent book is Fundraising the SMART Way: Predictable, Consistent Income Growth for Your Charity, published by John Wiley & Sons. In it, she calls for a revolution in the way fundraising is managed, not the way it is done, bolstering her insights with data from her Leaky Bucket research study.
She also co-authored The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It, with Linda Lysakowski ACFRE, and is a contributing author to The Nonprofit Consulting Playbook and YOU and Your Nonprofit Board. She's authored a couple of ebooks, De-Mystifying Fundraising: Seven Steps to Fundraising Success, and The MythBusters Handbook: Five Myths that Slow Down Sales and How to Avoid Them.
Ellen Bristol - President - Bristol Strategy Group
Facebook: Bristol Strategy Group
Twitter: @BristolStrategy
