I'm always writing about fundraising effectiveness, and thought maybe it would be a good idea to define the term itself. So I was happy to find a great article at BoardSource. BoardSource, the definitive resource for all things nonprofit-board-related, did some excellent research and came up with powerful messages insights about fundraising effectiveness. But they overlooked a critical component: how to manage the people who raise the money.
Fundraising is hard enough, so it's easy to fall back on the idea that any donor will do. But you might not know what it costs your nonprofit, if you lack a documented ideal-donor profile including giving motivations. The cost could run into thousands of dollars - per hour.
There are hundreds, maybe even thousands of articles out there about forming a general strategy for donor engagement. However, very few take into consideration that every organization is different. Cookie-cutter solutions just won’t cut it for most organizations. We recently formed a partnership with Morweb, an innovative company specializing in website design and management specifically for nonprofit organizations.
Morweb founder Murad Bushnaq wrote this blog post for us. See his bio and photo at the end of this post.
The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??
Fundraising professionals, are you burned out from too many holiday parties, cheese platters, cheap wine, and endless networking? Did the board ask you to hold "just one more holiday party" this year? Does "holiday cheer" start to sound like "holiday torture" around now? If that's the case, you're suffering from EFS - Extreme Fundraising Stress. This malady occurs most frequently at the end of the year, when you and every other fundraising professional and nonprofit executive are driving the bulk of their annual appeals and special events. If EFS is getting you down, it's time to use the Bristol Strategy Group SMART Tips for a stress-free and productive holiday season:
Tired of donor prospects who promise much but deliver little? Wasting time on donors who can't seem to make up their minds? No surprise. Raising major gifts (or major anythings) is hard work. Plus it's even tougher when your "prospects" turn out to be DOA - dead on arrival. They don't really have the money. They don't really love your mission. Or they just don't like you, personally. Sigh.
As all good fundraising managers know, raising money requires heavy-duty attention to ROI – return on investment. And the stakes go up when you’re looking for major gifts. Today's blog is a guest post from our official partners at DonorSearch, the experts in prospect research.
This is the fourth in our series on fundraising management. Last time we talked about Three Major Duties of Great Fundraising Management. This time we’ll discuss the must have management tools for your teams fundraising success.
This is the third article in our series on fundraising management. This time, we’ll discuss how good management practices remove obstacles to success. This is one of the three majorduties of management. And by the way, we’ll reveal (gasp!) the difference between management and “managers.”