We've been running our Leaky Bucket Assessment of Fundraising Effectiveness for about a year now, and to our surprise, only a tiny fraction - 3% - of respondents to date have scored at the "Watertight" level. Only a teeny-tiny minority of nonprofit organizations are truly efficient and effective in their fundraising practices, at least in terms of the nine practices measured in the Leaky Bucket. Recently, I had the pleasure of meeting the CEO of one of those "Watertight" agencies, and got a taste of what it's like in a nonprofit with effective development practices.
Where does your fundraising spring a leak? You might be surprised to discover that there are a lot of "leaky buckets" out there in the nonprofit world. Join me on August 18, at the Nonprofit Marketing Summit of FDMA (Florida Direct Marketing Association), where I'm the keynote presenter. I'll share up-to-the-minute results on our study of effective fundraising practices, The Leaky Bucket Survey for Effective Fundraising. The Leaky Bucket measures the level of maturity of nine critical business practices that either contribute to or detract from the effectiveness of any fundraising organization. If you haven't taken yours yet, there's still time to get your data included before the 18th! Click here to start your assessment.