Let’s talk about entrepreneurship for a minute. Nonprofits are a lot like those new-business ventures that get money from investors. Your fundraising practices have to attract the right charitable investors (donors), just like some entrepreneurs have to find the right investors. In both cases, the "investors" should understand what you're trying to accomplish, and that your "solutions" are going to have a positive impact in the market. The for-profit ventures have to answer to their investors, just like your nonprofit has to answer to its donors. Neither type of business can thrive unless it has the right financial backing, but with it, both will do a better job delivering on their promise. And in both case the “investors” want to see the business in question make a difference.
Hey, do you know where you put your Case Statement? Maybe you call it your Case for Support. Maybe I should ask, do you HAVE a Case Statement? Well, we've been studying this very subject in our Leaky Bucket Study for Effective Fundraising. And the answer we're getting is kind of depressing. So far, only about 16% of those surveyed told us that they have an up-to-date Case Statement. And lots of those giving that answer were large, well-established agencies!