This is the fourth in our series on fundraising management. Last time we talked about Three Major Duties of Great Fundraising Management. This time we’ll discuss the must have management tools for your teams fundraising success.
What's missing in Moves Management? In most sales organizations, Moves Management would simply be called “Account Planning,” which is how big companies handle their major, national, or global accounts.
This is the first in a series of posts on the question of fundraising management, an issue I believe will revolutionize fundraising as we know it; as long as we understand and adopt the concept.
How My Cousin Judy Taught Me About Fundraising - and Never Knew She Did
When we were kids, I used to envy my cousin Judy no end. When we were in high school, she was never without a date on the weekend, while I sat home feeling sorry for myself. Judy was pretty and cute, but not stop-traffic gorgeous; not a cheerleader; not wealthy; she didn't drive a snazzy car, but she always had boys lining up around the block, dying to spend time with her. And no, she didn't put out!!!
Years later, I finally asked her what her secret was. Know what she told me? "I never worried if I was good enough for them. I just wanted to know, is this guy gonna be good enough for me?"
What a lesson. I've never forgotten it. And here's why you shouldn't either.
- You're already "good enough" for them.
- Your organization and its mission and programs are already "good enough" too.
- And it's "their" problem if they haven't figured it out - and your problem if you haven't told the world.
Let me explain.
Recently the wonderful people at 4Good.org invited me to do a webinar Fundraising the SMART Way: Why We Need a Fundraising Revolution, for about 300 attendees. One comment stood out above the rest: "I've been in fundraising for twenty years, but this woman is off her rocker!!!"
What's the bigger challenge to fundraising: complexity or uncertainty? Both plague most development shops. Development officers encounter complexity every day. They juggle a zillion prospects, campaigns, events, sponsorships, and reporting tasks, so maybe it's all that complexity that's the bigger problem. On the other hand, uncertainty is also a constant threat, from the development officer's concerns about whether or not Mrs. Richperson's major gift is or isn't ever going to come to fruition, all the way to the board's lack of certainty about the accuracy or timeliness of reporting. And the potential face-ripping that might be encountered by the CEO if the forecast isn't actually met. Ouch.
Fundraisers, has the holiday season got you down? Have you gone to too many fundraising parties and special events? Are you wearing yourself out managing your own nonprofit's last-minute fundraising? Does "holiday cheer" start to sound like "holiday torture" around now? If that's the case, you're suffering from EFS - Extreme Fundraising Stress. This malady occurs most frequently at the end of the year, when you and every other fundraising professional and nonprofit executive are driving the bulk of their annual appeals and special events. If EFS is getting you down, it's time to use the Bristol Strategy Group SMART Tips for a stress-free and productive holiday season:
Everything I ever wanted to know about fundraising, I learned in my mud-pie factory. I learned it because I set up my mud-pie factory with a very orderly process, including ways to track results. I never wanted to just mix up any old mud or call any old ball of dirt a "mud-pie." I had higher standards than that.
We knew our Leaky Bucket Assessment for Effective Fundraising was popular. After all, we've gotten hundreds of surveys back so far, and about 20% of you have taken advantage of our ongoing offer of a free, private, confidential review of your findings. What we didn't expect was the surveys that have come in from far-flung corners of the world. So far we've covered Canada (not so far-flung), the UK (only moderately far-flung) and the Galapagos Islands (definitely far-flung!). Recently, to our delight, we've gotten a couple of Leaky Buckets from Beijing. Yay for the Leaky Bucket!