The Leaky Bucket Nonprofit Blog

Fundraising the SMART Way: Using Social Media Right, Part 3

Posted by Ellen Bristol on Mon, Jun 25, 2012 @ 01:27 PM

This is the last in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel.  In Part 2, Ken explores some of the effectives ways your use of Social Media helps to manage successful fundraising performance.

8.  Does Your Social Media Campaign Go to Disney World?

People go on vacation and they get sick. When this happens, does your social media output stop? Make sure there is a structure in place to ensure new content is created and distributed. 


"Watertight": A Fundraising Success Story

Posted by Ellen Bristol on Wed, May 30, 2012 @ 04:12 PM

We've been running our Leaky Bucket Assessment of Fundraising Effectiveness for about a year now, and to our surprise, only a tiny fraction - 3% - of  respondents to date have scored at the "Watertight" level.  Only a teeny-tiny minority of nonprofit organizations are truly efficient and effective in their fundraising practices, at least in terms of the nine  practices measured in the Leaky Bucket. Recently, I had the pleasure of meeting the CEO of one of those "Watertight" agencies, and got a  taste of what it's like in a nonprofit with effective development practices.


Nonprofit Fundraising: Donors Are Your Investors

Posted by Ellen Bristol on Tue, Apr 10, 2012 @ 10:06 AM

Let’s talk about entrepreneurship for a minute.  Nonprofits are a lot like those new-business ventures that get money from investors.  Your fundraising practices have to attract the right charitable investors (donors), just like some entrepreneurs have to find the right investors.  In both cases, the "investors" should understand what you're trying to accomplish, and that your "solutions" are going to have a positive impact in the market.  The for-profit ventures have to answer to their investors, just like your nonprofit has to answer to its donors.  Neither type of business can thrive unless it has the right financial backing, but with it, both will do a better job delivering on their promise.  And in both case the “investors” want to see the business in question make a difference.


Fundraising Metrics: More Power To Your Development Team!

Posted by Ellen Bristol on Mon, Jan 23, 2012 @ 11:17 AM

There's often a lot of talk about metrics in the fundraising world.  Yet, why is it that I work with so many nonprofit professionals who don't get metrics, don't use 'em much, choose metrics that are weak at guiding performance, or seem to fear using metrics at all? Maybe people think that the use of metrics will slow down their development efforts, or make it harder for the team to perform.  When metrics actually give power to the team - at least if you define them right! Repeat after me: the right fundraising metrics lead to the right fundraising results.


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