Everything I ever wanted to know about fundraising, I learned in my mud-pie factory. I learned it because I set up my mud-pie factory with a very orderly process, including ways to track results. I never wanted to just mix up any old mud or call any old ball of dirt a "mud-pie." I had higher standards than that.
I'm sure you'll agree with me. Fundraising is everybody's job. The board has a role in fundraising. If your fundraising is not effective and efficient, you probably won't raise as much as you'd like. Yawn. What else is new? Well, here's a tale that will go direct to the bottom line. If you don't have an ideal-funder profile, you risk losing time and effort, two resources you can't replace. With an ideal-funder profile, you can fund your organization far more easily and efficiently. I'd like to tell you about an organization that overcame a bad case of pursuing the "Usual Suspects," learned how to qualify a donor/funder prospect properly, and transformed themselves into an organization with adequate cash reserves.
This is the second in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel. In Part 2, Ken explores some of the ways your nonprofit's strategic use of Social Media helps to manage successful fundraising performance.
Quick, boys and girls!! What's the least understood function in the nonprofit world? One, two, three - it's fundraising! Dan Pallotta calls it "the black sheep of the fundraising sector." Nonprofits brag about how little they spend on it. Executive directors complain about it (or at least their lack of results). And boards of directors make demands and expect miracles from the fundraising department, always with the best of intentions, but not necessarily with awareness of costs or other constraints.