The Leaky Bucket Nonprofit Blog

Fundraising War Stories: Pursuing the "Usual Suspects"

Posted by Ellen Bristol on Tue, Jul 17, 2012 @ 10:45 AM

I'm sure you'll agree with me.  Fundraising is everybody's job.  The board has a role in fundraising.  If your fundraising is not effective and efficient, you probably won't raise as much as you'd like.  Yawn.  What else is new?  Well, here's a tale that will go direct to the bottom line.  If you don't have an ideal-funder profile, you risk losing time and effort, two resources you can't replace.  With an ideal-funder profile, you can fund your organization far more easily and efficiently.  I'd like to tell you about an organization that overcame a bad case of pursuing the "Usual Suspects," learned how to qualify a donor/funder prospect properly, and transformed themselves into an organization with adequate cash reserves.

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