The Leaky Bucket Nonprofit Blog

What Fundraising Can (and Should) Learn from Sales

Posted by Ellen Bristol on Tue, Dec 18, 2018 @ 10:38 AM

The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??

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 Are Your Donors GOOD ENOUGH For You?

Posted by Ellen Bristol on Mon, Apr 09, 2018 @ 02:06 PM

Tired of donor prospects who promise much but deliver little?  Wasting time on donors who can't seem to make up their minds?  No surprise. Raising major gifts (or major anythings) is hard work. Plus it's even tougher when your "prospects" turn out to be DOA - dead on arrival. They don't really have the money. They don't really love your mission. Or they just don't like you, personally. Sigh.

 

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