The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??
Tired of donor prospects who promise much but deliver little? Wasting time on donors who can't seem to make up their minds? No surprise. Raising major gifts (or major anythings) is hard work. Plus it's even tougher when your "prospects" turn out to be DOA - dead on arrival. They don't really have the money. They don't really love your mission. Or they just don't like you, personally. Sigh.