The Leaky Bucket Nonprofit Blog

Fundraising the SMART Way: Using Social Media Right, Part 3

Posted by Ellen Bristol on Mon, Jun 25, 2012 @ 01:27 PM

This is the last in our series of three posts on how nonprofit organizations can use Social Media Right, with thanks to Ken Okel.  In Part 2, Ken explores some of the effectives ways your use of Social Media helps to manage successful fundraising performance.

8.  Does Your Social Media Campaign Go to Disney World?

People go on vacation and they get sick. When this happens, does your social media output stop? Make sure there is a structure in place to ensure new content is created and distributed. 

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