How My Cousin Judy Taught Me About Fundraising - and Never Knew She Did
When we were kids, I used to envy my cousin Judy no end. When we were in high school, she was never without a date on the weekend, while I sat home feeling sorry for myself. Judy was pretty and cute, but not stop-traffic gorgeous; not a cheerleader; not wealthy; she didn't drive a snazzy car, but she always had boys lining up around the block, dying to spend time with her. And no, she didn't put out!!!
Years later, I finally asked her what her secret was. Know what she told me? "I never worried if I was good enough for them. I just wanted to know, is this guy gonna be good enough for me?"
What a lesson. I've never forgotten it. And here's why you shouldn't either.
- You're already "good enough" for them.
- Your organization and its mission and programs are already "good enough" too.
- And it's "their" problem if they haven't figured it out - and your problem if you haven't told the world.
Let me explain.