Have you ever asked yourself "where can I find donors?" Many nonprofit executives tell me they don’t know how to “find” donors. The "finding" problem keeps them awake at night. They worry about it, their boards worry about it, their staff worries about it. Eventually, all that worrying can produce desperation moves such as foregoing the executive director's salary or health benefits, sending out un-researched grant applications in bulk, or throwing yet another event.
There's often a lot of talk about metrics in the fundraising world. Yet, why is it that I work with so many nonprofit professionals who don't get metrics, don't use 'em much, choose metrics that are weak at guiding performance, or seem to fear using metrics at all? Maybe people think that the use of metrics will slow down their development efforts, or make it harder for the team to perform. When metrics actually give power to the team - at least if you define them right! Repeat after me: the right fundraising metrics lead to the right fundraising results.