The Leaky Bucket Nonprofit Blog

What Fundraising Can (and Should) Learn from Sales

Posted by Ellen Bristol on Tue, Dec 18, 2018 @ 10:38 AM

The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??

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Management Secrets for Super-Power Fundraising

Posted by Ellen Bristol on Thu, Apr 12, 2018 @ 04:19 PM

This is the first in a series of blogs about things YOU can do to make it easier for your development shop to get consistently great results and predictable levels of growth, by improving the way you manage things. 

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Pipeline Is NOT Equal to Forecast. Explain

Posted by Ellen Bristol on Tue, Apr 19, 2016 @ 02:30 PM

Does your forecasting feel like this? If so maybe we need to rethink things. One of the things I want to rethink is the difference between the pipeline and the forecast. 

The PIPELINE isn’t the same as the FORECAST. Even though we have almost always squished these two distinctive concepts into one, they're really not the same.  But there's an unquestioned assumption at work here.  

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Where's Your Case Statement?

Posted by Ellen Bristol on Wed, Aug 24, 2011 @ 04:19 PM

Hey, do you know where you put your Case Statement?  Maybe you call it your Case for Support.  Maybe I should ask, do you HAVE a Case Statement?  Well, we've been studying this very subject in our Leaky Bucket Study for Effective Fundraising.  And the answer we're getting is kind of depressing.  So far, only about 16% of those surveyed told us that they have an up-to-date Case Statement.  And lots of those giving that answer were large, well-established agencies! 

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Why Your Pipeline Should Speak "Donor."

Posted by Ellen Bristol on Wed, Nov 24, 2010 @ 01:21 PM

Your fundraising pipeline, that useful calendar of prospective grants and gifts that you try to keep full, may only tell you two things today:  "what's coming in soon?" and "are we going to meet our fundraising goals this quarter?" But your pipeline could tell you many other valuable things - if it could speak "Donor,"' that is, speak to you in the voice of your donors, grantors and corporate partners.   

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