The Leaky Bucket Nonprofit Blog

What Fundraising Can (and Should) Learn from Sales

Posted by Ellen Bristol on Tue, Dec 18, 2018 @ 10:38 AM

The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??

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Pipeline Is NOT Equal to Forecast. Explain

Posted by Ellen Bristol on Tue, Apr 19, 2016 @ 02:30 PM

Does your forecasting feel like this? If so maybe we need to rethink things. One of the things I want to rethink is the difference between the pipeline and the forecast. 

The PIPELINE isn’t the same as the FORECAST. Even though we have almost always squished these two distinctive concepts into one, they're really not the same.  But there's an unquestioned assumption at work here.  

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Focus Expert Briefing: Sales Process - Yea or Nay

Posted by Ellen Bristol on Mon, May 23, 2011 @ 05:13 PM

"Does your sales department really need a sales process?"  When I saw that topic come up in a discussion at Focus.com, our favorite expert site for commercial businesses, I couldn't wait to post a reply - well, a few replies - that were strongly in favor of the idea! 

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