The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??
This is the third article in our series on fundraising management. This time, we’ll discuss how good management practices remove obstacles to success. This is one of the three majorduties of management. And by the way, we’ll reveal (gasp!) the difference between management and “managers.”
"Does your sales department really need a sales process?" When I saw that topic come up in a discussion at Focus.com, our favorite expert site for commercial businesses, I couldn't wait to post a reply - well, a few replies - that were strongly in favor of the idea!