Fundraising is hard enough, so it's easy to fall back on the idea that any donor will do. But you might not know what it costs your nonprofit, if you lack a documented ideal-donor profile including giving motivations. The cost could run into thousands of dollars - per hour.
The terms “sales” and "selling" make a lot of nonprofit people nervous, which is too bad. There are many beneficial sales skills nonprofits would be wise to adopt, especially if you're raising major gifts and corporate sponsorship. So kindly overcome your distaste for “sales” and “selling” and read on. Fundraising and selling are two ways to generate income. Why not see what our for-profit brethren are doing that we could use??
This is the fourth in our series on fundraising management. Last time we talked about Three Major Duties of Great Fundraising Management. This time we’ll discuss the must have management tools for your teams fundraising success.