Hey, do you know where you put your Case Statement? Maybe you call it your Case for Support. Maybe I should ask, do you HAVE a Case Statement? Well, we've been studying this very subject in our Leaky Bucket Study for Effective Fundraising. And the answer we're getting is kind of depressing. So far, only about 16% of those surveyed told us that they have an up-to-date Case Statement. And lots of those giving that answer were large, well-established agencies!
Where does your fundraising spring a leak? You might be surprised to discover that there are a lot of "leaky buckets" out there in the nonprofit world. Join me on August 18, at the Nonprofit Marketing Summit of FDMA (Florida Direct Marketing Association), where I'm the keynote presenter. I'll share up-to-the-minute results on our study of effective fundraising practices, The Leaky Bucket Survey for Effective Fundraising. The Leaky Bucket measures the level of maturity of nine critical business practices that either contribute to or detract from the effectiveness of any fundraising organization. If you haven't taken yours yet, there's still time to get your data included before the 18th! Click here to start your assessment.