Everything I ever wanted to know about fundraising, I learned in my mud-pie factory. I learned it because I set up my mud-pie factory with a very orderly process, including ways to track results. I never wanted to just mix up any old mud or call any old ball of dirt a "mud-pie." I had higher standards than that.
When you're fundraising, are you in charge or is your prospect? It might surprise you to know that lots of people who raise money (or are supposed to, anyway) are crippled by "Ask Reluctance." And one reason is that they let their prospective funders be in charge of the process.
Quick, the fundraising year's half over! Well, not really, but before things get too crazy again for you professional fundraisers out there, think about adopting sustainable fund development practices. If you do your fund developmet planning early, everything else falls into place.
Hey, do you know where you put your Case Statement? Maybe you call it your Case for Support. Maybe I should ask, do you HAVE a Case Statement? Well, we've been studying this very subject in our Leaky Bucket Study for Effective Fundraising. And the answer we're getting is kind of depressing. So far, only about 16% of those surveyed told us that they have an up-to-date Case Statement. And lots of those giving that answer were large, well-established agencies!
Where does your fundraising spring a leak? You might be surprised to discover that there are a lot of "leaky buckets" out there in the nonprofit world. Join me on August 18, at the Nonprofit Marketing Summit of FDMA (Florida Direct Marketing Association), where I'm the keynote presenter. I'll share up-to-the-minute results on our study of effective fundraising practices, The Leaky Bucket Survey for Effective Fundraising. The Leaky Bucket measures the level of maturity of nine critical business practices that either contribute to or detract from the effectiveness of any fundraising organization. If you haven't taken yours yet, there's still time to get your data included before the 18th! Click here to start your assessment.
Productivity, efficiency and effectiveness tend to "leak" out of fundraising organizations in ways we don't even notice - until the "pipes" burst and there's a crisis. Take our Leaky Bucket Assessment for Effective Fundraising to see how you are doing today. It's free, it only takes five minutes, and you'll get your score and your answers immediately! Click here to start your assessment.