STEP 2: BUILD
Build the Tools and Methods for GREAT Results with Fundraising the SMART Way™
Plug the leaks in your development effort! Build your ideal-donor profiles, key performance indicators, opportunity-management tools and easy-to-manage tracking methods now. Click on the blue links to see Fundraising the SMART Way's key components in action.
Learn how to:
- STOP wasting time on prospects who aren't good enough for you.
- START knowing which funders ARE. Build your SMART Way™ Prospect Scorecards, ideal-funder profiles including motivations for giving.
- STOP the tactical frenzy, running from activity to activity, but never quite reaching targets.
- START using Donor Moves: key performance indicators to track progress of all funding opportunities. You'll always know what to do next!
- STOP worrying about total income; trailing indicators don't reveal efficiency or effectiveness.
- START using SMART Way™ Pipeline Management, to focus on the beginning and middle of the process. Know what's happening upstream, so you can fix problems early!
In Step 2, you'll build an evidence-based fundraising "infrastructure" so all fundraising efforts - major gifts, capital campaigns, grantseeking, and corporate giving - are visible and accountable.
You've BUILT your revolution - it's time to GROW!
Here's what clients say about Fundraising the SMART Way: