Fundraising Down the Drain:
The Leaky Bucket Study 2019
The Leaky Bucket Fundraising Assessment is the largest popular study of fundraising-staff capacity and readiness to provide predictable, consistent income growth. We have been collecting data for this study since 2011. The most recent benchmarking study analyzed results from 1370 respondents.
Our sector has been blessed with useful research, especially the Fundraising Effectiveness Project from AFP and the Urban Institute, and Giving USA, from The Giving Institute. Neither of those studies, however, provides insights and perspectives around the way fundraising teams (including volunteers) are managed and motivated to produce desirable fundraising results.